About the Houston Herald
Houston Herald is the largest circulating weekly newspaper in south-central Missouri. Published from the Texas County seat, the Herald was founded in 1878. The Herald also publishes The Messenger, the only county-wide news and advertising product that reaches homes in the county and adjoining counties. It covers about 10,100 households. Herald subscribers also receive The Messenger as a section of their paper, which is received by about 4,000 print and digital subscribers. All print ads also are included on the Herald’s website.
Classifieds: The Herald’s classifieds also appear in the nearby Licking News.
Preprints: Retailers — from the major box stores to local business — capitalize weekly on the Herald’s total market coverage. It’s one simple, affordable buy for ad agencies and local businesses.
Serving south-central Missouri.